January 24, 2023 55:59 E12

Peter Yang - Why creators should think like product founders!

Summary

Tune in to hear Peter Yang (92K+ Twitter followers, ex-Reddit, ex-Facebook) and Sharath discuss balancing community and product, growing your creative career, and developing as a product manager.

👉🏼 About the Guest:

Peter Yang (Roblox, ex-Reddit, ex-Credit Karma, ex-Twitter, ex-Twitch, ex-Facebook, ex-Microsoft) is the creator of several product management courses, from Odyssey in Web3 to Launching Your Product Management Career with Maven. He is also the author of two awesome books The Art of Writing and Principles of Product Management, where he shares learnings on communication, leadership, and customer obsession. He is also a writer for 35,000+ subscribers at his newsletter, Creator Economy and a teacher to creators at Build For Creators.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.

Timestamps:

0:00 | Episode highlight
0:18 | Intro to Peter Yang
2:35 | Melding product and community
4:08 | When should founders begin building a community?
5:47 | Balancing building a product and a community for founders
8:47 | Founder's intuition vs. Product Manager's process: what's better for building?
10:54 | Revisiting processes within a company
12:47 | Peter's favorite product market framework
15:29 | Peter's Product Tips: Adoption, acquisition, activation, retention
18:29 | How to build a mission-centric community
21:02 | How to measure Community-Market Fit
25:22 | Audience vs. Community
26:54 | Creators as product managers
31:04 | The best metric for Creator-Market Fit
32:33 | S**tposting on Twitter: Pros and Cons
37:30 | Boundaries and s**tposting
40:42 | Lessons for early-stage founders from large companies
43:34 | What early-stage founders should avoid from large companies
47:53 | Rapid Fire 5: Superpower for product folks to Peter's favorite recent read

👉🏼 Resources mentioned in the pod:

Shoutout.so
Odyssey: https://www.odysseydao.com/ - 1 Million in Web3
Launching Your Product Management Career - https://maven.com/peter-yang/launch-your-product-management-career
The Art of Writing - https://www.goodreads.com/en/book/show/49206261
Principles of Product Management - https://medium.com/@peteryang/my-book-principles-of-product-management-is-now-available-572014b13b7a
Creator Economy - http://creatoreconomy.so/
Build For Creators - https://buildforcreators.com/
"Build" by Tony Faddell - https://www.goodreads.com/en/book/show/59696349

👉🏼 Shoutouts to awesome people:

Ankur Nagpal - https://twitter.com/ankurnagpal/
Alexander Cohen - https://www.linkedin.com/in/alexander-cohen/
Shreyas Doshi - https://twitter.com/shreyas/
Chris Hadfield - https://twitter.com/Cmdr_Hadfield/

👉🏼 Where to find Peter Yang:

Twitter: https://twitter.com/petergyang/
Linkedin: https://www.linkedin.com/in/yangpeter/
Odyssey: https://www.odysseydao.com/ - 1 Million in Web3
Launching Your Product Management Career - https://maven.com/peter-yang/launch-your-product-management-career
The Art of Writing - https://www.goodreads.com/en/book/show/49206261
Principles of Product Management - https://medium.com/@peteryang/my-book-principles-of-product-management-is-now-available-572014b13b7a
Creator Economy - http://creatoreconomy.so/
Build For Creators - https://buildforcreators.com/

👉🏼 Where to find Sharath:

Twitter: https://twitter.com/5harath
YouTube: https://www.youtube.com/@5harath
Website: https://5harath.com/
Newsletter: https://5harath.substack.com/