Ben Putano - Writing is a meta-skill every founder should focus on!

Ben Putano - Writing is a meta-skill every founder should focus on!

👉🏼 About the Guest:

Ben Putano is a CEO and book publisher for entrepreneurs and innovators at and a writing coach at Great Founders Write - a 5-week, cohort-based course that helps entrepreneurs build a consistent and confident writing habit. He is also the author of  'Great Founders Write' and merchant of big ideas.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.

👉🏼 Description:

Listen in as Sharath and Ben discuss building a writing habit, the process of making a book happen, and the trademarks of being a writer.

  • 0:00 | Episode highlight
  • 1:08 | Intro to Ben Putano
  • 2:44 | The process of writing a book
  • 5:20 | How Ben figured out writing was his path forward
  • 6:58 | How to identify as a writer
  • 10:00 | Finding your niche as a writer
  • 12:53 | Ben's entry into publishing
  • 14:48 | How to turn a book into reality
  • 18:04 | How Ben's cohort and Damn Gravity helps founders write
  • 21:06 | What are the variables that make a book successful?
  • 25:28 | Ben's Writing Framework: ABC-123
  • 29:18 | Examples of great copywriting for founders
  • 32:04 | Copywriting vs book writing
  • 36:07 | Reasons to join a writing cohort for founders
  • 40:00 | The focus of Ben's writing cohort, "Great Founders Write"
  • 46:50 | Tips for founders to make writing a part of their daily routine
  • 53:16 | Why is writing important for founders?
  • 55:20 | Closing thoughts

👉🏼 Resources mentioned in the pod:
  • Great Founders Write:
  • Damn Gravity Media:
👉🏼 Shoutouts to awesome people:
  • William Zinsser:
  • Justin Moore:
  • Grant Nissly:
👉🏼 Where to find Ben Putano:
  • Twitter:
  • Linkedin:
  • Great Founders Write:
  • Damn Gravity:
👉🏼 Where to find Sharath: