Sarah Stockdale - Lessons from building a diverse community of ambitious marketers!

Sarah Stockdale - Lessons from building a diverse community of ambitious marketers!

👉🏼 About the Guest:

Sarah is the Founder and CEO of Growclass, an online growth marketing training company. She is also a copywriting expert, the host of The Growth Effect, and the author of We Need To Talk About This, a popular blog and newsletter for millennial women.

Sarah has spent her career working on early-stage technology startups, including Wave and Tilt, and now coaches businesses and individuals to achieve incredible growth.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community +Brand at Threado, building a side project called GuestLab and runs a newsletter called YC Founder Stories alongside hosting this podcast.

👉🏼 Description:

Tune in as Sharath and Sarah discuss the ins and outs of marketing, copywriting, and creating a community for underrepresented underdogs.

  • 00:00: Episode Highlight
  • 2:02: Introduction to Sarah Stockdale
  • 2:58: How did Sarah start her marketing journey?
  • 5:09: What makes Growclass stand out as a marketing course?
  • 7:55: How is Growclass making the startup space more diverse?
  • 13:27: How to grow a community in its beginning stages
  • 15:45: The most needed qualities in marketing superstars
  • 19:13: The niches of marketing to attack first
  • 22:55: #1 tactical skill every marketer should master
  • 24:50: Founder mistakes in copywriting
  • 29:54: Writing copy as a marketing hire
  • 34:09: The stopping point in editing copy
  • 35:57: Community building vs marketing
  • 38:30: Inviting and rewarding "givers" in a community
  • 44:20: How to scout podcast guests
  • 46:24: How to write a great cold email
  • 48:00: Sarah's #1 ambition right now
  • 49:50: Outro and closing thoughts
👉🏼 Resources:
  • Tilt:
  • Community Decoded:
  • Emily Lonetto:
👉🏼 Where to find Sarah Stockdale:
  • Twitter:
  • Website:
  • Linkedin:
  • Growclass:
👉🏼 Where to find Sharath:

Episode Video