Amanda Goetz - On facing fear, choosing abundance, and how to standout as a creator!
E33

Amanda Goetz - On facing fear, choosing abundance, and how to standout as a creator!

πŸ‘‰πŸΌ About the Guest:

Amanda Goetz is a 2x founder, 3x CMO, brand builder, and content creator on personal and professional growth and brand building, inspiring over 150,000 people every week through her social insights and weekly newsletter, 🧩 Life's A Game.

πŸ‘‰πŸΌ About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a side project called GuestLab, and runs a newsletter called YC Founder Stories alongside hosting this podcast.

πŸ‘‰πŸΌ Sponsor Corner:

Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/

πŸ‘‰πŸΌ Description:

Tune in as Sharath and Amanda discuss conquering fear, living life by your rules, and finding your why.

πŸ‘‰πŸΌ Timestamps:
  • 00:00: Episode Highlight
  • 00:44: Shoutout to Acquire.com
  • 04:07: Introduction to Amanda Goetz
  • 05:22: How Amanda became a full-time creator
  • 12:31: How to do an "Energy Audit" of your life
  • 17:08: How to get the courage to make Big Decisions
  • 25:18: Founding story of "House of Wise" - CBD products for women
  • 31:41: AI-based marketing vs Human-based marketing
  • 38:06: How to market to the majority: brand, content, messaging
  • 41:17: Brands with great marketing
  • 45:11: Lessons from the Big Three: Being an operator, founder, creator
  • 52:34: How Amanda's "Life's a Game" newsletter started
  • 59:51: How to get tactical in vague areas
  • 1:01:15: How Amanda writes each issue of "Life's a Game"
  • 1:03:11: Dealing with fear during growing seasons
  • 1:08:07: How to stimulate your own creativity on an empty tank
  • 1:11:50: Balancing parenting as a founder and creator
  • 1:17:18: How to overcome "Perfect Parent" syndrome
  • 1:24:30: Outro and closing thoughts
πŸ‘‰πŸΌ Resources:
πŸ‘‰πŸΌ Where to find Amanda Goetz:
  • Twitter: https://twitter.com/AmandaMGoetz
  • Instagram: https://www.instagram.com/goetzam/
  • Linkedin: https://www.linkedin.com/in/amandagoetz/
  • Website: https://www.amandagoetz.com/
  • "Life's a Game" Newsletter: https://amandagoetz.ck.page/signup
πŸ‘‰πŸΌ Where to find Sharath:

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