Amanda Natividad - Why you need to rely on first-hand experience in the age of information overload.
Summary
Listen in as Amanda and Sharath chat about growing to 200k+ followers on social media (LinkedIn, Twitter etc.) through first-hand experiences, working life on a small team, and balancing career growth and being a parent.👉🏼 About the Guest:
Amanda Natividad is the VP of Marketing at audience research startup, SparkToro (100K+ ARR), after being a tech journalist and a test kitchen cook. While pioneering the concept of Zero-Click Content, she teaches an intermediate-level content marketing course and writes at The Menu, a weekly newsletter with 8000+ subscribers on marketing and food recipes!
Amanda Natividad is the VP of Marketing at audience research startup, SparkToro (100K+ ARR), after being a tech journalist and a test kitchen cook. While pioneering the concept of Zero-Click Content, she teaches an intermediate-level content marketing course and writes at The Menu, a weekly newsletter with 8000+ subscribers on marketing and food recipes!
👉🏼 About the Host:
Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.
Timestamps:
Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.
Timestamps:
- 0:13 | Intro to Amanda Natividad
- 3:28 | Amanda's mindset when beginning her new career journey
- 7:04 | How founders can differentiate themselves with marketing and design
- 10:43 | Trends Amanda is seeing in marketing and content
- 14:05 | The best ways for creators to reach their audience directly
- 17:12 | How Amanda started building her fanbase for 120k+ Twitter followers
- 21:28 | Amanda's Twitter growth tips for 2022
- 30:55 | Amanda's journey to SparkToro
- 34:10 | Why getting comfortable with your dreams is essential
- 40:46 | How 3 people manage a 100K+ ARR business at SparkToro
- 44:25 | SparkToro's tips on acquiring customers
- 47:42 | Differences between working on a small vs. large team
- 52:32 | Amanda's tips for people in the business of grabbing attention
- 54:24 | Amanda's take on Zero Click Content
- 58:28 | How Amanda gained 4000+ subscriptions for a healthy snack subscription
- 1:05:04 | Amanda's day-to-day as a mom, creator, and startup operator
- 1:08:45 | Rapid Fire 5: From Amanda's favorite snack to the best marketing book out there
👉🏼 Resources mentioned in the pod:
- Shoutout.so
- SparkToro
- Zero-Click Content
- Amanda's Content Marketing Course
- The Menu
- Obviously Awesome by April Dunford
👉🏼 Shoutouts to awesome people:
- Ryan Hoover of Product Hunt
- Rand Fishkin of SparkToro (467K+ followers)
👉🏼 Where to find Amanda Natividad:
- Twitter: https://twitter.com/amandanat
- Linkedin: https://www.linkedin.com/in/amandanat/
- Mastodon: https://mastodon.social/@amandanat
- Website: https://amandanat.com/
- SparkToro: https://sparktoro.com/
- The Menu: https://amandanat.substack.com/
- Content Marketing Course: https://maven.com/amandanat/content-marketing
- Zero-Click Content: https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/
👉🏼 Where to find Sharath:
- Twitter: https://twitter.com/5harath
- YouTube: https://www.youtube.com/@5harath
- Website: https://5harath.com/
- Newsletter: https://5harath.substack.com/