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#48

Katelyn Bourgoin - Unpacking the hidden secrets behind why people buy!

๐Ÿ‘‰๐Ÿผ About the Guest:Katelyn Bourgoin (190K+ followers across Twitter and her newsletter!) is a marketer by trade and a 4X founder by choice. Her specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter. She's been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth."She's run her own branding agencyโ€”reeling in clients like Target and Holiday Innโ€”built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called โ€œthe next LinkedInโ€. Over the years, she's been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. She writes Why We Buy newsletter covering all trends in marketing.๐Ÿ‘‰๐Ÿผ About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one.๐Ÿ‘‰๐Ÿผ Sponsor Corner:Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! Theyโ€™re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/๐Ÿ‘‰๐Ÿผ Description:Listen in as Sharath and Katelyn discuss discovering your ideal customers, overcoming startup failure, customer frameworks, and more!ย ๐Ÿ‘‰๐Ÿผ Timestamps:00:00: Episode Highlight00:56: Shoutout to Acquire.com03:24: Introduction to Katelyn Bourgoin โ€“ "The Customer Whisperer"05:10: How Katelyn learned the skill of being authentic on the internet11:38: How to overcome startup failure17:02: Katelyn's journey to learning how customers buy22:52: The biggest mistake founders make in customer discovery29:24: The best framework to find your ideal customers34:31: How to find customers for your business again and again40:50: How to write a newsletter every week46:30: How to differentiate yourself in marketing51:27: Why 2024 needs your personal brand58:03: Why investing in copywriting is the #1 skill you need1:05:46: How to link your business actions to science1:07:31: Outro and closing thoughts๐Ÿ‘‰๐Ÿผ Resources:Amanda Natividad: https://undefeatedunderdogs.com/8Have your product acquired: https://try.acquire.com/sharath/๐Ÿ‘‰๐Ÿผ Where to find Katelyn:Twitter: https://twitter.com/KateBourLinkedin: https://www.linkedin.com/in/katebour/Customer Camp - The way to find your customers: https://customercamp.co/Unignorable - Build an unignorable personal brand: https://www.demandcurve.com/unignorableWhy We Buy Newsletter: https://customercamp.co/twitter-sign-ups/Wallet Opening Words - Make tiny copy tweaks that drive BIG sales: https://www.walletopeningwords.com/๐Ÿ‘‰๐Ÿผ Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
#47

Rob Hope - The science behind building a perfect landing page!

๐Ÿ‘‰๐Ÿผ About the Guest:Rob Hope is a South African-born entrepreneur and the founder of One Page Love, the leading online showcase of beautiful One Page websites, templates, and resources. He also sends a weekly newsletter and interviews good folk building their own thing on the Yo! Podcast (yo.fm)๐Ÿ‘‰๐Ÿผ About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one.๐Ÿ‘‰๐Ÿผ Sponsor Corner:Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! Theyโ€™re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/๐Ÿ‘‰๐Ÿผ Description:Listen in as Sharath and Rob discuss consistency, Shiny Toy Syndrome, the perfect landing page, and more!ย ๐Ÿ‘‰๐Ÿผ Timestamps:00:00: Episode Highlight00:42: Shoutout to Acquire.com03:10: Introduction to Rob Hope โ€“ founder of One Page Love08:50: How Rob Hope found courage for 10+ years straight24:54: How to be consistent for 10 years35:09: How to stay focused on your own niche47:40: How to chase your own path - and not be distracted by competition55:14: The science behind a perfect landing page1:08:07: How Rob's podcast helps him in in-depth research1:24:25: How did surfing impact Rob's founder journey?1:35:27: Outro and closing thoughts๐Ÿ‘‰๐Ÿผ Resources:FullPage.js: https://alvarotrigo.com/fullPage/Garrett McNamara: https://en.wikipedia.org/wiki/Garrett_McNamaraShawn: https://twitter.com/swyxHave your product acquired: https://try.acquire.com/sharath/๐Ÿ‘‰๐Ÿผ Where to find Rob:Twitter: https://twitter.com/robhopeWebsite: https://robhope.com/Linkedin: https://za.linkedin.com/in/robhopeYoutube: https://www.youtube.com/robhopeInstagram: https://www.instagram.com/rob_hope/?hl=enWeekly Newsletter, Love Letter: https://onepagelove.com/letterLanding Page Hot Tips Ebook: https://onepagelove.com/100One Page Love: https://onepagelove.com/๐Ÿ‘‰๐Ÿผ Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
#46

James Brackin IV - How to land your podcast in one of the top 1% popular shows in the world!

๐Ÿ‘‰๐Ÿผ About the Guest:James Brackin IV is in the top 1% of podcasters worldwide, hosting "The You Can Too Podcast" where he interviewed Seth Godin, Derek Sivers, Mark Sisson, Evan Carmichael, Bruce Lipton, Case Kenny, Gary Brecka, and so many more. He is also a coach, living by the belief that most people wait too long to demand the best from themselves and subconsciously hold themselves back from stepping into the next level of their lives. James' coaching was created to help you shorten the time period from idea to execution.๐Ÿ‘‰๐Ÿผ About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one.๐Ÿ‘‰๐Ÿผ Sponsor Corner:Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! Theyโ€™re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/๐Ÿ‘‰๐Ÿผ Description:Listen in as Sharath and James discuss resilience, rejection, mindset, and a life of abundance.ย ๐Ÿ‘‰๐Ÿผ Timestamps:00:00: Episode Highlight00:25: Shoutout to Acquire.com02:47: Introduction to James Brackin IV โ€“ top 1% of podcasters at the age of 2004:39: The story of starting "The You Can Too Podcast" at age 1807:44: What inspired James to start a podcast?9:42: James' favorite role models12:08: How to know if you are ready to be an entrepreneur14:24: James' coaching style for founders16:35: How to start asking yourself insightful questions19:03: How to develop the skill of speaking22:30: James' take on practicing your craft23:40: James' most interesting experience as a coach28:00: How we can experience abundance30:31: The journey to becoming a top 1% podcaster33:50: How to distribute your content to reach 1%39:17: James' dream podcast guest list39:54: How to handle rejection42:48: James' most ambitious goals43:40: Outro and closing thoughts๐Ÿ‘‰๐Ÿผ Resources:Steve Barrett: https://twitter.com/Steve_J_BarrettTim Ferriss: https://tim.blog/Noah Kagan: https://undefeatedunderdogs.com/45"Your First Million" author, Arlan Hamilton: https://undefeatedunderdogs.com/43Have your product acquired: https://try.acquire.com/sharath/๐Ÿ‘‰๐Ÿผ Where to find James:Twitter: https://twitter.com/JamesbrackinivLinkedin: https://www.linkedin.com/in/james-brackin-iv-506069216/Youtube: https://www.youtube.com/channel/UCYCEy_okaPrrihxdWF-94GwInstagram: https://www.instagram.com/jamesbrackiniv/Tiktok: https://www.tiktok.com/@jamesbrackinivApple Podcasts: https://podcasts.apple.com/us/podcast/the-you-can-too-podcast/id1593897435๐Ÿ‘‰๐Ÿผ Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
#45

Noah Kagan - All you need is a weekend to launch a million-dollar business!

๐Ÿ‘‰๐Ÿผ About the Guest:Noah Kagan (1.5M+ followers across Youtube, Instagram, and Twitter) graduated from UC Berkeley and became employee #30 at Facebook, where he invented status updates, developed the Facebook ads platform, and worked on the very first version of Facebook's mobile app. He was also employee #4 at Mint, and since 2010, Noah has been Chief Sumo of Sumo Group, a $70 million company, offering ecommerce and marketing tools that help millions of small businesses grow their audiences and reach more customers. He is also the author of Million Dollar Weekend, the surprisingly simple way to launch a 7-figure business in 48 hours!๐Ÿ‘‰๐Ÿผ About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one.๐Ÿ‘‰๐Ÿผ Sponsor Corner:Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! Theyโ€™re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/๐Ÿ‘‰๐Ÿผ Description:Listen in as Sharath and Noah discuss the pathways to becoming millionaires, the various journeys to being an entrepreneur, and how to get access to successful people.ย ๐Ÿ‘‰๐Ÿผ Timestamps:00:00: Episode Highlight00:26: Shoutout to Acquire.com02:56: Introduction to Noah Kagan โ€“ founder, author, content creator04:22: Noah's obsession with tacos06:03: Why Noah wrote "Million Dollar Weekend"09:21: How to know if you are ready to be an entrepreneur12:18: How to start your entrepreneur journey15:55: Balancing starting small vs thinking big21:03: How to get access to successful people30:15: 3 lessons from millionaires35:33: An underrated business idea that will make you a millionaire38:51: What to explore if you want to become a millionaire in 10 years46:12: How to convert rejection into success51:50: The definition of happiness for Noah53:44: The ambitious goals Noah is chasing55:37: Conclusion and closing thoughts๐Ÿ‘‰๐Ÿผ Resources:Noah's new book, "Million Dollar Weekend": https://noahkagan.com/mdwbook/Have your product acquired: https://try.acquire.com/sharath/๐Ÿ‘‰๐Ÿผ Where to find Noah:Twitter: https://twitter.com/noahkaganLinkedin: https://www.linkedin.com/in/noahkaganYoutube: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1gInstagram: https://www.instagram.com/noahkagan/Website: https://noahkagan.com/Book - "Million Dollar Weekend": https://noahkagan.com/mdwbook/๐Ÿ‘‰๐Ÿผ Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
#44

Arvid Kahl - Lessons from being a bootstrapped founder and a content creator!

๐Ÿ‘‰๐Ÿผ About the Guest:Arvid Kahl is an entrepreneur, podcaster, and writer. He co-founded and bootstrapped FeedbackPanda, an online teacher productivity SaaS company, with his partner Danielle Simpson. They sold the business for a life-changing amount of money in 2019, two years after founding the company. He is also the author Zero to Sold and Embedded Entrepreneur, the bibles for founders who bootstrap. His course Find the following helps anyone to build an audience on the Internet in a mindful way. He is one of the prominent founders who amplifies build in public movement and constantly finds ways to help other founders. Currently, he is building Podline.fm in public.ย ๐Ÿ‘‰๐Ÿผ About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one.๐Ÿ‘‰๐Ÿผ Sponsor Corner:Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! Theyโ€™re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/๐Ÿ‘‰๐Ÿผ Description:Listen in as Sharath and Arvid discuss the importance of kindness as a superpower, and the impact of relationships on personal growth, as well as professional topics such as being an entrepreneur in the age of AI and the importance of emotional intelligence.ย ๐Ÿ‘‰๐Ÿผ Timestamps:00:00: Episode Highlight00:24: Shoutout to Acquire.com02:52: Introduction to Arvid Kahl โ€“ founder, writer, content creator06:48: Life outside of work and the importance of relationships13:10: Thinking about our legacies24:20: How to learn from every experience28:04: Learning from Builder Arvid vs Creator Arvid37:22: Content experiments people should run41:41: The cons of content creation with AI47:18: The future of AI52:42: Is Apple's data protection the future?1:01:41: Shifting back from content creation to building1:06:03: Arvid's new and different approach to building in 20241:12:06: Conclusion and closing thoughts๐Ÿ‘‰๐Ÿผ Resources:Pieter Levels: https://twitter.com/levelsioHave your product acquired: https://try.acquire.com/sharath/๐Ÿ‘‰๐Ÿผ Where to find Arvid:Twitter: https://twitter.com/arvidkahlLinkedin: https://ca.linkedin.com/in/arvidkahlYoutube: https://www.youtube.com/c/TheBootstrappedFounderInstagram: https://www.instagram.com/arvidkahl/Gumroad: https://bootstrappedfounder.gumroad.com/Book - The Embedded Entrepreneur: https://www.amazon.com/Embedded-Entrepreneur-Build-Audience-Driven-Business/dp/3982195772Book - Zero to Sold: https://www.amazon.com/Zero-Sold-Start-Bootstrapped-Business-ebook/dp/B08BWZS8VNThe Bootstrapped Founder: https://thebootstrappedfounder.com/๐Ÿ‘‰๐Ÿผ Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/